Comfort Bites
This project aimed to design a style guide for a business entering the food industry.
Audience
The target audience for this venture is not just the typical breakfast crowd but also those who prefer to sleep in on the weekends and miss traditional breakfast hours. This could include students, parents with young children, and professionals working late during the week. The potential market size for brunch food trucks is significant, as they also attract foodies who enjoy trying new and innovative dishes that blend breakfast and lunch flavors.
For these sketches, I looked at local food trucks in Austin to understand the situation and gain inspiration on how other food trucks approach their design.
Digital Drafts
After receiving feedback from other designers, I gained valuable insights, which I used to select two of the best names and make digital versions of the sketches to further the project's name and design. This iterative process of feedback and refinement led us to the name "Comfortbites ," which emerged as the name that best aligns with the company's target audience and effectively represents the brand.
After conducting several rounds of color studies to decide on a logo color palette that fits the brunch theme, we chose a brown/coffee color palette and a few elements that fit the brunch theme and can be incorporated with the brand.
Lockup-v1
logo variations-v2
logo variations- v2-color change
logo variation in black -v3
logo variation in White-v3
assets
Final Design
The final design for Comfortbites came along nicely, using the logo's colors as the basis of the brand style guide. Here, I put together the brand guidelines based on the company's values and how the logo should be used, including colors and much more, so others could use it across the board as the company intended.
Final Thoughts
This project was challenging but ultimately rewarding despite some difficulties with color study, cohesion with the illustration, and keeping the brand together. It was a learning experience that taught me why brand style guides are important and how they bring together a brand, along with this logo color palette and more.
